Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn
Phia, the shopping startup founded by Phoebe Gates and Sophia Kianni, is under fire for allegedly “cookie stuffing” – a scheme that lets the company claim affiliate commissions on purchases it never actually referred. The Bloomberg investigation cited by TechCrunch suggests this practice could jeopardize Phia’s relationships with advertisers and expose it to regulatory scrutiny.
